We’re not just a consultancy.
We’re an AI-first tech & design collective.
We design and build smarter products, platforms, and experiences – with AI in our DNA, but humans at the center.
What we do
Advisory & Strategy - From vision to execution, always rooted in real business value.
Design & Development - Products, platforms and experiences, with or without AI.
Tools & Accelerators - We build smart stuff that helps us, and our clients move faster.
Tech-for-Equity - We back selected ventures with senior talent and real commitment.
Why FRST?
AI-first thinking in every process.
A collective of senior tech + design talent.
Realistic, not evangelistic. We apply AI where it creates value.
Working across fashion, furniture, real estate, sports, health, public sector + more
Born 2025.
We’re new.
We’re not junior.
FRST may be new on paper, but we’ve been building digital products for years. Today, we’re already 20+ people strong.
Everyone in the collective has spent years:
building apps, platforms and digital services people actually use
running teams and pushing pixels to production
growing and operating real-world digital businesses
And we’ve done it for some of Sweden’s biggest and most successful brands.
Smart builders, sharp minds, proven track records.
New brand. Deep experience.