We’re an AI-first tech & design collective.
We design and build smarter products, platforms, and experiences – with AI in our DNA, but humans at the center.
Born in 2025.
We’re new, not junior.
FRST may be new on paper, but we’ve been building digital products for 20+ years and we’ve done it, and are doing it, for some of the world’s biggest and most successful brands.
Today, we’re already 35+ people strong.
Smart builders, sharp minds, proven track records.
New brand.
Deep experience.
What we do
Advisory & Strategy
From vision to execution, always rooted in real business value
Design & Development
We build products, platforms and experiences, with or without AI.
Tools & Accelerators
We build smart stuff that makes our clients move faster.
How we do it
We take full ownership
We act as a partner - from first idea to finished product.
We strengthen teams
We step in where we’re needed - and make a difference.
We do tech-for-equity
We back selected ventures with senior talent and real commitment.
We’re the new kid on the block* and this is just a teaser. We’re working hard to go big in 2026.
*block = Sweden, from the deep south to the wild north.